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Main Programs and Courses Business Programs Business and Digital Marketing Management

Business and Digital Marketing Management

The 21st century digital, mobile and social media landscape has transformed how businesses market, promote and sell their products and services, and manage their client relations. In the Business and Digital Marketing Management diploma program, you will gain a solid understanding of the traditional business skills required for entry positions in business management or for operation of one’s own independent businesses.  
 
The program will explore social media and digital marketing platforms and tools as well as selling and analytical practices that have evolved from the exponential growth of digital media communication. You will learn the essential knowledge and skills necessary to plan, analyze, and execute e-media marketing campaigns as part of a business based digital marketing and management strategy. You will also learn the skills and business analytics necessary to effectively use advanced digital tools and techniques that are now an essential component of effective digital marketing strategies.

  • Marketing Assistant
  • Social Media Marketing Assistant
  • Office Administrator/Coordinator/Manager
  • Human Resources Assistant
  • Customer Service Representative

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Program Courses
EBW4 / Effective Business Writing
The workplace of the twenty-first century demands excellent communications skills. The focus of this course is on learning writing techniques that ensure effective business communication.
HRE4 / Human Resources
Employees are the most valuable asset of a business and all aspects from hiring to performance appraisal are examined utilizing the case study approach.
BC-ORIENT / School and Program Orientation
This session welcomes you to the college, introduces you to your fellow classmates, faculty, and staff, reviews the policies and procedures related to your studies, and prepares the student for their learning experience.
BC-ITC / Introduction to Technology

This course provides information and training for using Vancouver Career College's learning management system, online library resources and electronic textbooks, and an introduction to the tablet technology and Microsoft Office 365 software suite.   
 
Throughout the program, you will utilize technology (electronic books, online library, tablet/computers), use e-mail to communicate with instructors and submit assignments, internet for research and class activities, and use MS Office software to prepare letters and resumes, reports/assignments, and presentations. Multiple resources are provided during this course for you to read and practise your skills including courses in MS Word and MS Excel.

BC-PRD / Academic Success Strategies

The purpose of this course is to optimize learning through equipping students with effective study techniques. This course also provides an introduction to personality styles that will be encountered in the workplace and allows students to practise appropriate and productive interaction between the various styles. Emphasis is placed on the types of communication that work best with each style in order to achieve a good working relationship and to manage and resolve conflicts that arise. Students are also introduced to strategies for setting personal goals, managing time, and managing the stress that results from study or work and builds on positive group dynamics and setting expectations for student success.
 
Students will work with teams and clients in a variety of settings. Theory, practical exercises, and activities in this course attribute to these types of settings.
 

MKT4 / Marketing

Students are provided an introduction to marketing practices focusing on problem definition and solution. Topics will include marketing concepts, marketing strategies, and buyer behaviour. The product promotion, distribution, pricing and public relations model are emphasized.
 

BDM100 / Business and Digital Marketing Management Practicum

Students will be placed in actual work places related to their field of study and will be expected to act as a regular employee in order to gain the valuable real world experience that so many employers seek. Students are encouraged to find their own work experience placement; however, once placed, continuation in that placement is mandatory. 

BMT4 / Business Math

An introduction to the fundamental principles and concepts of business mathematics. Students will be shown how to apply these principles and concepts to solve practical business problems in regards to marketing and finance.

BES4 / Business Essentials

Business Essentials provides an overview of business management today, including forms of ownership and the ways managers carry out their basic management functions in a skilful and inventive way. Students will learn about setting up a business in Canada, history of business in Canada, types of business organizations, managing the business enterprise, setting business goals, formulating strategy, management process, planning, organizing, leading, and controlling, types and areas of managers, management skills, motivating and leading employees, job satisfaction and motivation, data communication networks, transaction processing systems, and management information systems.
 

DGMKF / Digital Marketing Fundamentals

In this course students will the key concepts of digital marketing. The course will explore the importance of branding, audience reach and demographics in the marketing strategies. Students will learn how to utilize analytics and the importance of goals as part of the marketing processes. The course will explore the importance of domain names, keywords and how to leverage search engine optimization strategies. Pay-per-click, online marketing, email marketing, and budgeting are also discussed within the context of this course.

IMISY / Introduction to Management Information Systems

Information and data are the fuel that drive businesses today. Managing, protecting, accessing and analyzing information in a timely manner is the cornerstone of a company’s decision making processes leading to intelligent business decisions. This course provides an overview of the various information systems that are essential parts of business processes in today’s global business landscape. The course starts with an exploration of general information systems and resources such as computer systems, database systems, data warehousing and the personal, legal and ethical issues that surround information systems. Students will learn about the various systems that support data communication, ecommerce, cloud computing and global information systems in a connected world. Finally, the course will explore enterprise level management information systems that support an organization’s various activities.

MNGMT / Fundamentals of Management

This course aims to build upon the student’s fundamental knowledge of business in general with a particular focus on management. Students will explore the management skills that are essential in today’s business environments. Students will explore the role of management in areas of planning, organizing, leading and controlling processes. The course will explore topics in management in small, medium and large enterprises, planning and strategic management, operations management, human resources management, leadership, motivating employees, working with groups and teams and managing innovation and change.  
 

PMG4 / Project Management

Project management has become essential in all areas of modern organizations. This course will develop the core set of technical and managerial skills needed to successfully perform all the steps needed in managing a project. The objective of this course is to explore both the technical and social components of project management. The first half of the course introduces students to the fundamentals of project management, while the latter half provides an opportunity to apply these fundamentals in the analysis of case examples and in-depth exploration of project management issues. As such, the course provides an equal blend of lecture-based and experiential learning opportunities.

SMMKS / Social Media Marketing Strategies

After completing this course, students will be well-versed in how to use the right social media platform(s) and how to best utilize the features offered by each platform to enable them to help corporations to reach their target audience and achieve their goals. Seven channels are examined in-depth: Facebook, Twitter, Instagram, LinkedIn, YouTube, Yelp, and Pinterest. For each of the channels, the course will explore the following aspects: the channel’s history, the user’s experience, the business’ experience, advertising, running a targeted campaign, and analytics.

STWBD / Strategic Web Design

In this course students will be able to create a search engine-friendly website. Students will be introduced to the website planning process, and discover the web design tools, principles and strategies that will allow them to design create and publish a fully functional web site. Students will become familiar with web hosting principles and integrate social media effectively on their websites. Topics include publishing fundamentals, graphic design principles and the creative aspect of web design, website security and analytics, Integration of e-commerce components such as shopping carts, Customer Relationship Management and loyalty programs. Finally, students will learn to integrate multimedia, online advertising and streaming channels to their websites.

AFA4 / Bookkeeping and Financial Accounting Level I

This module is intended to provide students with a general background of the fundamentals of accounting as a means to understand the daily transaction procedures that exist in business. Students are introduced to double entry bookkeeping including debits and credits, assets, liabilities, equities, journalizing transactions, posting of accounts to ledgers and preparing a trial balance. Students are also introduced to financial statements and to adjusting and closing accounts.

BCA4 / Business Computer Applications
The first component of this course is designed to introduce students to basic computer literacy through familiarization with the components that make up a computer. Students will also look at the Windows operating system to learn how to manage a computer on a regular basis. The second component of this course will teach the basic skills required to work with a variety of business documents including the following MS Office Products Word, Excel and PowerPoint. The third and final component is designed to introduce students to considerations for living online. Students will look at what the Internet is and how email has made a huge impact on communicating with others, as well as look at how to find information on the Internet and avoid risk to personal security while online.
CES4 / Career & Employment Strategies
This course builds on the skills learned in the Student Success Strategies course. It provides information on how to use the communication skills learned in order to make a successful presentation to a prospective employer. Students also learn how to uncover the hidden job market and identify employment opportunities. Self-assessment during this course allows students to identify their personal skills that are transferable to the workplace and to describe these skills to a prospective employer. Students are videotaped during a mock interview and participate in the analysis of their performance in the “interview”.
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