Program Courses
MKTG1064 / Specialized Marketing Sectors and Global Marketing
This is the final module of the marketing courses. Having understood the various strategic aspects of marketing, it is time for the student to get an insight into some of the specialized areas of marketing, which are not normally covered in regular marketing courses. These areas are services marketing, marketing in a not-for-profit environment, and global marketing. Services occupy the majority share in Canada’s economy. Not-for-profit businesses form a huge sector and in this era of globalization, marketing professionals cannot ignore international marketing. This module gives the students an insight into the unique features of these important sectors.
HRP199 / Practicum
This module is for course credits but has no grade. Students will be placed in actual work paces related to their field of study and will be expected to act as a regular employee in order to gain the valuable real-world experience that so many employers seek. Students are encouraged to find their own work experience placement; however, once placed, continuation in that placement is mandatory.
LAA199 / Practicum
This program includes a practicum component consisting of work at a job site. This practicum work experience is a mandatory diploma requirement and the business organization does not pay for the services of the student during the practicum.
MKTG1044 / Distribution Strategies and Retail Marketing
This is the fourth course in the marketing program. Having done strategic marketing planning on the product side and the pricing side during the last module, the student now ventures into distribution and supply chain management. The student also goes into the specialised area of retailing and learns a lot about the nuances of retail marketing.
MKTG1054 / Integrated Marketing Communications & Promotional Strategies
This fifth module is focused on marketing communications. It introduces the students to traditional methods such media advertising and then takes them into modern and emerging trends. The module covers a wide range of communicational aspects that include public relations, personal selling and experiential marketing.
MKTG1034 / Strategic Marketing Management
This third module of the marketing program is all about marketing strategies and marketing management. The students start by learning about strategic marketing planning and then navigate into product strategies and product management. Later they deal with pricing strategies and price management. This is a forty-hour module as opposed all other marketing modules, which are twenty hours.
BCA4 / Business Computer Applications
The first component of this course is designed to introduce students to basic computer literacy through familiarization with the components that make up a computer. Students will also look at the Windows operating system to learn how to manage a computer on a regular basis. The second component of this course will teach the basic skills required to work with a variety of business documents including the following MS Office Products Word, Excel and PowerPoint. The third and final component is designed to introduce students to considerations for living online. Students will look at what the Internet is and how email has made a huge impact on communicating with others, as well as look at how to find information on the Internet and avoid risk to personal security while online.
MKTG1024 / Buyer Behaviour and Market Segmentation
Going a little deeper into marketing, this course starts giving the students some ideas about how buyers behave. It then goes on to explain how business customers behave as opposed to consumers and covers several types of business customers. It teaches the students with practical examples, how to segment their markets, and discusses various segmentation strategies.
MKTG1014 / Marketing Essentials
This is the first course in the marketing program. It gives the students a basic idea about marketing. It gives the student a concept of what contemporary marketing is and goes on to explain the external environments that affect marketing. It also deals with the fundamentals of marketing intelligence, the starting point of any professional marketing project.
CAB4 / Computerized Accounting with Sage 50 Level II
Students transfer their knowledge from Accounting Fundamentals and learn how to apply these concepts in a computerized environment using Sage 50. Some topics covered in this module include setting up a computerized accounting system, computerized journals and ledgers, income statements and balance sheets, as well as customer accounts.
OSK4 / Office Skills
The daily routines of a modern business office are examined, and the skills necessary to assist in the smooth operation of the office are presented in this course. A variety of presentation methods may be used including lecture, discussion, role plays, case studies and work simulations.
B1374 / Advanced Customer Service Skills
Through this module, students gain comprehensive skills based training. Students learn how to solve problems to build customer loyalty, attain profitability through customer satisfaction, lead and empower the service process, and direct marketplace acceptance and corporate growth.
EBW4 / Effective Business Writing
The workplace of the twenty-first century demands excellent communications skills. The focus of this course is on learning writing techniques that ensure effective business communication.
BAE199 / Practicum
This module is for course credits but has no grade. Students will be placed in actual work places related to their field of study and will be expected to act as a regular employee in order to gain the valuable real-world experience that so many employers seek. Students are encouraged to find their own work experience placement; however, once placed, continuation in that placement is mandatory.
SSS4 / Student Success Strategies
Students will gain a better understanding of themselves through an exploration of their personal attributes, transferable skills and learning styles. This course will introduce techniques for time, conflict, and stress management and develop interpersonal communication skills. Fundamental study and motivation skills will be covered, preparing students to excel in their program of choice. Students will also prepare a professional resume and learn how to write effective cover letters.
H1004 / Organizational Behaviour
In this module, students will be introduced to the concepts of individual and group behaviour, the challenges of the workplace environment, how to manage groups and teams, how to maximize efficiency in the workplace, and how to manage change.
FCMO / Fundamentals of Computers
This course presents an introductory look at Windows 7 and its interface, tools and features. You will learn about the fundamentals of navigating and personalizing the interface, organizing files and folders, using media devices, and searching for information. This course relies heavily on practical hands-on activities that allow you to learn the concepts by practicing them on a regular basis.
H1104 / Introduction to Human Resources
This module will introduce students to the role of the Human Resources officer and assistant, the expectations placed on the Human Resources department, and the ethical and legal issues relevant to Human Resources.
LAW2024 / Corporate and Commercial Law
Students are introduced to the incorporation and organization of a British Columbia company. There will be an overview of the British Columbia Business Corporation Act (by which the BC Company Act was repealed), the Society Act, the Canada Business Corporations Act and the Canada Corporations Act. Guidelines and procedures for selecting a corporate name are covered. Student understanding of corporate by-laws and corporate structure is built, along with the typical requirements of corporate meetings, minutes, resolutions and the duties of directors and officers. Students use legal precedents to prepare articles of incorporation and corporate by-laws. Experience is gained with routine filings and resolutions. Students learn how to set up and maintain corporate records (Records Book as well as the transitions to the new Business Corporations Acts). Corporate securities, records and changes are also covered.
MSW4 / Microsoft Word
This course introduces the students to word processing with Microsoft Word 2013. Relying very heavily on a hands-on practical training approach, students learn by doing through skills based simulations, training, and assessments. The course starts with an overview of Microsoft Office 2013 where you will learn about the common features of the Office applications and file management fundamentals. The course then focuses on the core features of Microsoft Word where students learn proper document formatting, organization and editing using the tools and features of the ribbon. The course will then continue with more advanced topics such as working with tables, lists, objects, templates, footnotes and endnotes, and mail merges. Finally the course will explore the collaboration features of Word 2013 that allow users to share and collaborate on documents through the use of track changes, sharing, and reviewing and the use of SkyDrive.
H1204 / Leadership and Change
This module will give students the skills and knowledge necessary to resolve conflict in the workplace between individuals and between groups of individuals. Skills learned will include negotiation, communication, listening skills, problem solving, and decision making.
LAW2034 / Criminal Law and Evidence
In this introductory course, students learn about the nature, purpose, scope, sources and basic principles of criminal law. The Criminal Code of Canada and the Charter of Rights and Freedoms are discussed. Students review the basic elements of a criminal offence and the practical procedures utilized throughout a client's arrest, trial, sentencing and appeal. Jurisdictional issues are presented, along with the process for jury election. There will also be a discussion of evidence.
MSE4 / Microsoft Excel
This course introduces the students to spreadsheets with Microsoft Excel 2013. Relying very heavily on a hands-on practical training approach, students learn by doing through skills based simulations, training, and assessments. The course starts with an overview of spreadsheets and how to use the common features and functions of Microsoft Excel. The course then focuses on the core features of Microsoft Excel where students learn how to enter and format data and use the various functions and formulas to manage and manipulate the data. The course will then continue with more advanced topics such as performing quantitative analysis with logical, lookup, and various mathematical and financial functions. Depicting data visually is an important feature of Excel. Students will learn how to work with charts in Excel to produce a variety of different charts based on data housed in a spreadsheet. Finally, students will learn to handle large volumes of data with data sets and tables.
H1304 / Staffing
This module will deal with the role of the Human Resources department in attracting and retaining quality staff. The hiring process will be discussed in detail and the student will learn how to manage excess or shortage of staff.
BF1O / Bookkeeping & Financial Accounting Level I
This course is an introduction to the fundamental principles and practices of accounting as a device for reporting business activity. It provides the student with an understanding of the underlying theory and principles of accounting. The construction of financial statements as they evolve from business transactions and records is emphasized using the rules of double-entry bookkeeping. In addition, adjusting journal entries and everyday transactions for both service and retail businesses are recorded coupled with the preparation of basic financial statements.
MSP4 / Microsoft PowerPoint
This course introduces the students to presentation development and design with Microsoft PowerPoint 2013. Relying very heavily on a hands-on practical training approach, students learn by doing through skills based simulations, training and assessments. The course starts with an overview of Microsoft PowerPoint 2013 where you will learn about the common views, features, tools and the environment of PowerPoint. The course then focuses on the core processes of development and design of robust PowerPoint presentations and enhancing the presentations with the rich media tools offered by PowerPoint. Students will learn to use the PowerPoint templates, outlines and themes to design the presentation and then populate the slides with the various content items such as images, shapes, WordArt, SmartArt transitions, and other enhancements.
H1504 / Training and Development
This module helps students understand the role and importance of training and development within an organization. Skills taught include needs analyses, designing a training program, conducting performance appraisals, and working within an existing training and development framework to maximize staff training potential.
CAA4 / Computerized Accounting with Sage 50 Level I
Students transfer their knowledge from Accounting Fundamentals and learn how to apply these concepts in a computerized environment using Sage 50. Some topics covered in this module include setting up a computerized accounting system, computerized journals and ledgers, income statements and balance sheets, as well as customer accounts.
H1604 / Labour Relations
This module covers union history, managing in a union environment, the Human Resources Code, union relations, collective bargaining, and recent developments in labour relations.
B1075R / Customer Relations and Interpersonal Skills
In business, as in other interpersonal contact, the impression formed in the first 10 to 15 seconds is crucial to the success of the relationship. The importance of the customer and of customer relations to business success is examined through case studies and role-playing. Students will learn relevant theories of human behavior and how they may be applied to improve customer relations.
H1704 / Employment Legislation
This module gives student a background in the Employment Standards Act and Human Rights legislation.
B1124 / Introduction to E-Commerce
This introductory module starts with the history and the revolutionary developments of e-commerce that still continue to transform our planet. As one of the fastest growing industries in Canada and in the world, e-commerce is very unique and it is important for students to grasp the organizing themes and prominent business models that have been shaping its landscape. The student will also acquire an understanding of the Internet infrastructure and technologies used as well as the future trends. Based on the knowledge acquired, the student is asked to prepare a concept paper for a hypothetical business. The student will continue to develop this business further in the next two modules.
B1134 / Building and Managing an E-Commerce Website
The student now ventures to build a real website for the hypothetical business that was developed in the last module – a website with product/service catalogues and shopping carts. Every marketing concept and strategy that was learned in the earlier marketing modules comes in handy here, but with the e-commerce twist. Students also learn the security issues, payment systems, and legal framework and go further to deliberate the ethical, social, and political issues that are echoing throughout the e-commerce marketplace today.
B1144 / E-Commerce Business Concepts
Setting up an e-commerce business with a website is just the beginning. In this module, the student goes through a wide spectrum of e-commerce business models. Studying the strengths and weaknesses of real businesses provides real insight. The student now puts all the acquired knowledge and skills to work by developing a fully fledged business plan for the hypothetical business including market research. The capstone of the project is an official presentation of the business plan by the student in front of the class: a simulated environment where the audience assume the roles of potential investors/venture capitalists. They will ask serious questions, critically evaluate the business, and give honest feedback.
CES4 / Career and Employment Strategies
This course builds on the skills learned in the Student Success Strategies course or its equivalent. It provides information on how to use the communication skills learned in order to make a successful presentation to a prospective employer. Students also learn how to uncover the hidden job market and identifyemployment opportunities. Self-assessment during this course allows students to identify their personal skills that are transferable to the work place and to describe these skills to a prospective employer. Students may be videotaped during a mock interview and will participate in the analysis of their performance in the “interview”.
