Social media is one of the newest and most popular areas of marketing, and is evolving at an unprecedented pace.
Vancouver Career College's Social Media Marketing diploma program provides students with the knowledge, skills, and tools to run effective, successful social media marketing campaigns for businesses.
In the program, you will gain a solid understanding of social media marketing practices that have evolved from the exponential growth of digital media communication sharing platforms such as Facebook, Twitter, and LinkedIn. You will learn essential knowledge and skills necessary to plan and execute e-media marketing campaigns as part of a business based digital marketing strategy. You'll also have the opportunity to take part in a work experience placement.
High school graduation or equivalent* OR mature student status**.
*From an English language teaching institution.
**19 years of age upon starting classes, and pass college’s admissions test.
This program has been approved by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education, Skills and Training.
Vancouver Career College provides job-ready training that will prepare you for a new career.
This course builds on the skills learned in the Student Success Strategies course or its equivalent. It provides information on how to use the communication skills learned in order to make a successful presentation to a prospective employer. Students also learn how to uncover the hidden job market and identifyemployment opportunities. Self-assessment during this course allows students to identify their personal skills that are transferable to the work place and to describe these skills to a prospective employer. Students may be videotaped during a mock interview and will participate in the analysis of their performance in the “interview”.
This 6 week field placement will prepare students for their transition to the workforce. The practicum will be completed in a social media marketing environment working under the supervision of experienced personnel. Students are provided with a description of duties he/she will perform on the job. At the end of the placement, the practicum host will provide an evaluation on the student and the student will provide the college with an evaluation on the placement.
This course will provide the students with the opportunity to integrate their acquired knowledge and skills to create a social media strategy for a company of choice. Students will be required to create a variety of social media profiles and integrate them into an online/offline strategy.
This course will provide the student with the know-how to effectively plan, budget and resource social media marketing campaigns. Students will develop the skills to create a social media marketing strategy. Everything from budgeting, personnel selection and analytics, to reputation management and social customer service is covered in this course.
Digital data analytics is used to gain insights into consumer behaviors with data being collected from all forms of digital internet traffic. By analyzing data, students will gain insights into marketing effectiveness and assess potential business opportunities in the internet space. Students will study measurement, collection, analysis and reporting of digital data to understand and optimize marketing channels. In this course, students will utilize digital data tracking systems for data usage and marketing metrics, interpreting results so that they can create, convert and enhance customer relationships.
This course is intended as a wrap-up course to explore future trends in social media and how the future trends may impact social media marketing. After a firm understanding of the present status of social media in the marketing landscape, students will gain insight into where social media is headed and its evolving role in marketing. Students will discover not only full integration of social media marketing strategies into one’s online profile but also how they tie into one’s offline marketing initiatives.
YouTube is the most popular video sharing platform. This offers a multitude of possibilities for businesses to efficiently expose and display their products directly to potential customers globally. This course will explore in greater depth the marketing potential attached to YouTube. Students will explore the platform, its function, role, its features and tools and in particular how these can be leveraged for marketing strategies. Students will discover Google YouTube curriculum for YouTube ads and how it is used. Finally, the course will explore organic videos versus promoted videos versus advertising in relation to YouTube.
The purpose of this course is to provide the students with an overview of additional social media platforms. Students will be provided with an overview of the function role and tools associated with a variety of newer or more specialized social media platforms including SnapChat, Reddit, LinkedIn and others. By gaining an understanding of the target audiences for these platforms, students will learn when to use these platforms and what types of marketing initiatives can be supported by them. Students will discover and explore the advertising opportunities within each platform.
This course provides an overview of the Instagram Platform and its primary function as a mobile photo and video sharing service. Students will learn how marketing initiatives work in the Instagram platform. The course will explore and compare organic posts, promoted posts and advertising in the Instagram platform.
This course will provide a more in depth look at the Twitter platform, its role, its use, tools and its features in particular how these can be used for social media marketing initiatives. The course will explore the concept of organic posts versus promoted posts and advertising in relation to Twitter. Students will learn how to implement marketing strategies and initiatives using Twitter as the deployment vehicle, use twitter to reach and maintain a community and reach influencers and other members to grow a community. The course also explores how to create and manage Twitter Ads and build a content creation strategy.
Facebook is without question one of the most recognized and used social media platform. It goes without saying that it is an extremely important if not crucial platform when it comes to social media marketing initiatives. This course will provide a more in depth look at Facebook the platform, its role, its use, tools and its features in particular how these lend themselves well to social media marketing initiatives. Students will discover Facebook blueprint curriculum and certification paths. The course will explore the concept of organic posts versus promoted posts and advertising in relation to Facebook.
Knowing what people and competitors are saying about you and your business is crucial information that allows a business to react and respond to trends, public image and ultimately make important decisions that impact the business as a whole. In this course students will discover how to capture what others are saying about you and your business. The course will explore the different social media tools and software available to aggregate and find what others are saying. Students will learn how to capture KPI’s, sentiment, followers, negative content and complaints.
In the social media world, going viral is a good thing! The goal of creating content and posting it to social media platforms is to have it go viral. This course focuses on the techniques and methods and strategies used to create content that is shareable with the intent of having it go viral. Students will learn sharing and collaborative strategies, hashtags and the creation of contests specifically to achieve the intended goals.
Content posted to social media platforms is potentially viewed by millions of viewers. It is imperative that the content is appropriate and meets the goals of the posting. This course will explore the different types of content that is posted to social media. Students will learn to write as their online persona and explore the different writing styles. The do’s and don’ts of writing are examined to ensure content has the desired effect. Students will learn to write with the purpose of responding to criticism and manage reputation. Finally students will learn how to write for marketing purposes including sales and lead generation.
This course provides the student with an overview of social media its evolution and how it has come to occupy such an important role in how companies do business and connect with their customers. The course will explore how social media can be integrated into a company’s traditional and online marketing initiatives. Students will learn how to leverage social media and its tools to implement reputation management, customer service, marketing, contests and other strategies. The importance of defining and setting goals as well as identifying the appropriate key performance indicators will be covered. The course will provide an overview of the various social media platforms, examine their similarities and differences and these can be leveraged for different marketing initiatives. Students will learn how to plan a social media persona and explore the fundamental features and functionality of the different platforms such as hashtags, sharing, and tagging.
In this course students will be provided the opportunity to review fundamental mathematical skills and apply them in a variety of business context.
Students are provided an introduction to marketing practices focusing on problem definition and solution. Topics will include marketing concepts, marketing strategies, and buyer behaviour. The product promotion, distribution, pricing and public relations model are emphasized.
This course presents an introductory look at using a Windows environment computer and the Microsoft Office Suite (Word, Excel, and PowerPoint). It covers the fundamentals of organizing files and folders, drafting business documents, creating presentations, and reporting data in spreadsheets. Students will have the opportunity to integrate their new skills in office communications tools in assignments related to their program of study. This course relies heavily on practical hands-on activities that allow you to learn the concepts by practicing them on a regular basis.
Students will gain a better understanding of themselves through an exploration of their personal attributes, transferable skills and learning styles. This course will introduce techniques for time, conflict, and stress management and develop interpersonal communication skills. Fundamental study and motivation skills will be covered, preparing students to excel in their program of choice. Students will also prepare a professional resume and learn how to write effective cover letters.